All the logos are made by Faheem Ashraf for various clients and companies. Theme of the logo is well discussed before creating it. It's better to take maximum details from client. The best approach is to make a blend of client and designer's combined choice if client doesn't allow the designer to play solo.
Business nature is the key role to design a relevent logo. Other aspects are:
- Easy to remember
- Good in small size
- Unique and abstract